We built a teen publication in augmented reality, aiming to engage the younger demographic with substantial news.
Generation Z is socially conscious, pragmatic and entrepreneurial. They want to be taken seriously, and have the content they consume to reflect their passions. Existing media companies lack innovation and struggle to hold their attention. We use augmented reality to combine video, games and storytelling as a means to engage the new generation with topics they care about.
* Still at prototype stage